Marketing

606, 2016

How well do you really match up against your competitors?

How well do you really match up against your competitors?
This blog is about taking your knowledge about your competitors to a much deeper level which will identify opportunities to grow your business and your profitability.

Task one – carry out Google searches on all the possible search terms relevant to your products and services or which […]

3105, 2016

Marketing – Is your business suffering from a personality bypass?

Marketing – Is your business suffering from a personality bypass?
What all big brands know and most small businesses do not is that people make decisions rationally (or at least convince themselves they do) but they buy EMOTIONALLY.

Understanding and acting on this fundamental principle will transform your business. This is the simple but powerful secret which […]

2305, 2016

Finding Buried Treasure Part 2 – How to start collecting customer feedback

Finding Buried Treasure Part 2 – How to start collecting customer feedback
In my experience one of the greatest missed opportunities in business is the lack of attention which most business pay to getting really good feedback from their customers – this is the marketing equivalent of walking out of a room and leaving a stack […]

1605, 2016

Finding Buried Treasure Part 1 – Why Talking to Your Customers is Not Enough

Finding Buried Treasure Part 1 – Why Talking to Your Customers is Not Enough
Good businesses take time to keep in touch with their customers and take pride in knowing what is going on in their businesses. How they do this will depend on the number of customers they have and how they typically interact with […]

905, 2016

Creating your Marketing Plan – How to make it more fun and less of a chore

Creating your Marketing Plan – How to make it more fun and less of a chore
‘Marketing is like sex, if you’re not enjoying it, you are not doing it right’ Peter Schofield

Ok, so comparing marketing to sex maybe going a bit too far, but there is serious point here, marketing should be an engaging and […]

205, 2016

Marketing Plans – Why most businesses don’t have one and why you definitely need one

Marketing Plans – Why most businesses don’t have one and why you definitely need one
Why is it that for many business owners putting together a marketing plan is the job they dread almost as much as filling in their tax return – which in many instances they will leave to their accountant anyway?

I am sure […]