SME owners often invest in marketing without having a clear understanding of how to stand out in their market niche, engage with customers on a personal level, or navigate the intricacies of digital marketing channels like TikTok or Facebook. The…
Advisor Profile
Business experts across the UK
Peter Schofield
- Midlands and East Anglia
- Sales & Marketing
- Strategy
Peter is an exceptional strategic marketer and leadership coach. Peter is able to combine his experience in strategic and disruptive marketing with mentoring and coaching to help ambitious business owners to grown their business and become effective and inspiring business leaders.
Over the last eleven years he has delivered transformational change and measurable improvements in performance in a wide range of sectors including manufacturing, financial services, automotive, engineering, software, construction and others. Peter uses his business, coaching and mentoring experience to inspire, challenge and support CEOs and business owners to scale up their business and to navigate the difficult transition from manager to business leader.
As well as supporting SMEs since setting up his own business Peter has also undertaken research and consultancy assignments for GE Capital, Coca Cola Enterprises, Omnicom and Manheim Auctions. He has helped CEOs and business owners to achieve personal growth, build high performing teams and deliver step change improvements in business performance. Peter has a strong interest in the environment and has a post graduate qualification in sustainable business from the University of Cambridge (UK).
In his most recent corporate role as Director of Strategy and Marketing for a subsidiary of the Lloyds Banking Group, Peter played a key role in the development and implementation of the strategy which delivered 25% per annum sales and profit growth in a static market over a five year period. He also led the company’s people engagement strategy which led to the company being rated as ‘World Class’ in this area by independent consultants IST.