Why you should get emotional about your service
Everybody has a story to tell about his or her service experiences at the extremes of good or bad irrespective of whether they’re a provider or receiver of that service interaction.
When what’s behind the story is a well or badly designed process, supported by an IT platform that […]
Auto Enrolment
You thought it was over … but it’s not.
Most employers will by now have completed the auto-enrolment process for their employees. The majority of employees will now be part of a pension scheme but some will have opted out.
There is an obligation on the employer to undertake an automatic re-enrolment process every three years. […]
How well do you really match up against your competitors?
This blog is about taking your knowledge about your competitors to a much deeper level which will identify opportunities to grow your business and your profitability.
Task one – carry out Google searches on all the possible search terms relevant to your products and services or which […]
Marketing – Is your business suffering from a personality bypass?
What all big brands know and most small businesses do not is that people make decisions rationally (or at least convince themselves they do) but they buy EMOTIONALLY.
Understanding and acting on this fundamental principle will transform your business. This is the simple but powerful secret which […]
Finding Buried Treasure Part 2 – How to start collecting customer feedback
In my experience one of the greatest missed opportunities in business is the lack of attention which most business pay to getting really good feedback from their customers – this is the marketing equivalent of walking out of a room and leaving a stack […]
Finding Buried Treasure Part 1 – Why Talking to Your Customers is Not Enough
Good businesses take time to keep in touch with their customers and take pride in knowing what is going on in their businesses. How they do this will depend on the number of customers they have and how they typically interact with […]
Creating your Marketing Plan – How to make it more fun and less of a chore
‘Marketing is like sex, if you’re not enjoying it, you are not doing it right’ Peter Schofield
Ok, so comparing marketing to sex maybe going a bit too far, but there is serious point here, marketing should be an engaging and […]
Marketing Plans – Why most businesses don’t have one and why you definitely need one
Why is it that for many business owners putting together a marketing plan is the job they dread almost as much as filling in their tax return – which in many instances they will leave to their accountant anyway?
I am sure […]
Quality Accreditations
Practical Hands-on Help
We can offer assistance to companies wishing to gain accreditation to a specific level of competence. The level of assistance we offer can be from overall project management to assisting your designated person with a practical hand on approach.
Whether it is pressure from your customers, or a desire for companies to improve […]
Health and Safety
There will be fatalities as a result of accidents at work. People’s lives will be changed forever after they sustain life changing injuries. Not a pleasant or happy thought but an unfortunate fact. Accidents can be avoided and the impact reduced if the rules and guidelines are followed.
Remember: Accidents are caused by unsafe […]