Marian Chapman has been working with an electrical component assembly firm who provide bespoke, specialist solutions for a range of customers. We have:
- Re-designed their website including new logo, copywriting and product photography. See www.flairelectical.co.uk
- Written and produced six editions of a newsletter emailed to the customer database. The results are shown in the following table along with industry norm for comparison. The objectives of the newsletter are to keep in touch with customers, to update them and encourage visits to the website.
| Activity | Percentage of newsletter ‘opens’ | Percentage of click throughs to website |
| Industry norm | 15 – 18% | 12.2 – 13.1% |
| September 2009 newsletter | 34.6% | >12.83% |
| December 2009 newsletter | 35.6% | 20.1% |
| March 2010 newsletter | 32.3% | 22.7% |
| July 2010 newsletter | 29.4% | 33.3% |
| December 2010 newsletter | 30.4% | 14% |
| December 2011 newsletter | 30.4% | 14% |
- Google Adwords campaigns with the objective of delivering quality leads and enquiries. Marian has been running this activity since July 2010 and in that period Flair has consistently seen a four-fold return on investment. Average monthly spend is £300 generating orders in excess of £1600 per month. In the best performing month, eight enquiries were generated leading to two new orders worth in excess of £1000 each at a cost of less than £350.
“Marian advises me on effective marketing including website best practice. In fact the website is a highly important tool for my business and Marian makes sure it is kept up to date, looks good and conveys the right kind of messages to keep visitors on the site. Marian delivers good value for money and her team are friendly and helpful to deal with.”
Paul Hickton, Managing Director, Flair Electronics
