Solihull will be the centre of a business brainstorming experiment next week. Some of the region’s top business’ brains are getting together to thrash out possible solutions to current commercial headaches they are facing. Food For Thought is the idea of the Midland Group of Business Advisors (MGBA).
Twelve top business leaders from the area – including representatives from Abio in Solihull and Greenwell Gleeson in Birmingham – will meet for a brainstorming session with a difference. Over dinner the 12 will reveal their individual current commercial conundrums and throw it open to the others to solve.
Good practice marketing is vital for success following recession
Marketing out of a recession can open up opportunities for many SME’s, according to UKBA (UK Business Advisors) who are currently helping companies find ways of doing things better and cheaper for new or current customers, or increase sales at the same price.
However, to make use of the opportunity whilst minimising risk, UKBA recommends that organisations should focus on the marketing basics. Reviewing the foundations of a company and its marketing is not complicated, but is something that many firms forget to do regularly. The basic questions to ask include; Who are your best customers? Why do they really buy from you and not the competitors? What sort of new customers you really want? (profitable and good to deal with being preferable), and how do you want to be seen by your customers?
A good understanding of a company’s market position is not difficult to achieve, although it may often require external help. However without reviewing the real marketing position, significant amounts of effort and cost could be wasted. It is therefore basic good practice to review this regularly.
Producing a simple marketing plan will help to clarify the actions required to achieve results and also produce agreement within the company at all levels. Marketing tactics can then be employed to get the right messages in front of the right potential customers.
Phil Taylor, a marketing specialist within UKBA advises, “Now more than ever, it is vital that companies know why people buy from them and what makes them superior to their competitors. Understanding their unique selling proposition should drive the marketing initiatives through 2010, resulting in better sales opportunities down the line”.
For further information, please contact Phil Taylor of UKBA on +(44) 1895 622601, fax 0709 231 5207, email firstname.lastname@example.org www.ukba.co.uk/mgba
According to UK Business Advisors (UKBA™), the introduction of a good sickness policy by SMEs could prevent holiday abuse by employees. This follows the recent European court decision to allow employees who claim to have been sick whilst on holiday, the opportunity to demand replacement holidays when they return to work, even though the employer may know nothing about the claimed sickness.
Whilst most employees are not expected to misuse this ruling, it is inevitable that some will, potentially causing cost and logistics problems for the employer, and resentment amongst other staff.
The UKBA™ advises employers to easily avoid this situation by the implementation of a good sickness policy. This can be a simple single-page document that puts the onus on the employee to properly report sickness. It does not have to be complicated, just properly prepared.
Patrick Chamberlain, an HR and employment specialist in UKBA™ said “A good sickness policy is very easy to implement, but more difficult to introduce in hindsight when employees are misusing the system. This simple step can eliminate many difficulties for companies and prevent holiday sickness abuse. We recommend that prevention is better than having to look for a cure”.
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Background: Court ruling – On 10 September 2009, the European Court of Justice (“ECJ”) delivered its judgment in the case of Francisco Vicente Pereda v Madrid Movilidad SA and held that where an employee does not wish to take annual leave during a period of sick leave, he or she must be permitted to take the annual leave at a different time. This means that employees who are taken ill during a scheduled holiday have a choice: they can either take their annual leave as planned, or insist on postponing their annual leave and instead take sick leave.
For further information on this release, please contact Phil Taylor of UKBA on +(44) 1895 622601, fax 0709 231 5207, email email@example.com
With many companies under pressure to survive the recession, and looking to come out the other side successfully, a good working business plan takes on even more importance in these tough times. It should provide the foundation for all the operations of the company, and keep activities on track towards recognised measurable targets.
A good plan will involve a number of key steps including; The Vision – a company’s future aspirations, The Mission – what a company does for its clients, The Objectives – defined targets for the business, Strategies – how the business is going to get there, and Plans & Actions – what the business is going to do to successfully achieve it.
Putting together a business plan for a smaller company need not take a lot of time or cost, but the rewards can be immense and possibly even save the company. It is important to avoid a one-size fits all approach that some agencies offer, and that a company is assisted by a professional business people if they don’t have that level of advice available.
UKBA™ (UK Business Advisors) is making a special offer for is highly effective offering planning sessions with one of its experienced business advisors, who are available around most of the country. See www.ukba.co.uk/mgba. The session results in a live concise plan that can be used by the business as a realistic base for moving forward.
Brian Dash, Chair of UKBA™ said “We know the value of a good business plan in helping a company set its objectives and move forward in a measured way. However it is vital that it is not just something done once and stuck in a drawer. It must be regularly reviewed, preferably in conjunction with a business expert not connected with the day-to-day running of the business.”
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For further information on this release, please contact Phil Taylor of UKBA™ on +(44) 1895 622601, fax 0709 231 5207, email firstname.lastname@example.org